Paul Herbert is the founder and director of Edge Media, a company specialising in devising and implementing integrated communications strategies for schools. Paul was also previously the General Secretary of the Society of Education Consultants. A former newspaper journalist, Paul works with his wife, Jan, a former BBC and HTV senior broadcast journalist, and other Edge Media staff to deliver a number of services to schools. These services include:

• communications and marketing advice, including crisis management;
• media relations delivery – writing and issuing press releases etc.;
• website design;
• ongoing provision of website content;
• graphic design, including corporate image/branding;
• colour newsletters reflecting the school’s marketing objectives;
• design and delivery of other marketing literature, including prospectuses;
• copy-writing;
• assessment of admissions procedures and help with implementation of improvements.

Paul has several long-term school clients with whom he works on a monthly retainer basis. He also undertakes project-based work. This can range from copy-writing for a new school website to the provision of an ‘emergency’ website and prospectus within one month for a school facing an unexpected inspection. His clients include: well-known HMC schools; small, privately owned schools and schools in the maintained sector.

Paul’s website is: www.edge-media.co.uk
He can be contacted on [email protected] or 01453 544900.